New York State has an initiative I love–their Rest Area road signs now include notification of Text Areas, and the road signs leading up to these areas say such things as “Text Area–2 minutes ahead”, “Text Area Ahead–It Can Wait”, etc. Statistically, I’m uncertain if it has made a difference. I don’t drive but as a passenger, I notice every single time. I hope we make changes like that in Canada.
This is another initiative by AT&T. I hope it makes a difference too.